Is YouTube wrecking the music industry – or putting new artists in the spotlight?

With Taylor Swift and Paul McCartney leading the charge, it’s easy to think the entire music industry is doing battle with YouTube. But with countless artists and enterprises using the site as a springboard to success, things aren’t so simple

As artists, record labels, music publishers and managers line up to lobby the US Congress and the European Union, it might seem as if YouTube is the worst thing to happen to the music business since Napster in 1999. The streaming service, the aggrieved parties claim, is causing a massive “value gap” that is unsustainable. In brief, millions of users watching billions of videos are contributing peanuts towards ad revenue. The video service is also, they feel, building a huge business around their copyrights by gaming the safe harbour exemptions in the law, which mean it is absolved of guilt if its users upload music without a licence and only has to comply if told to take it down.

According to those who oppose the service, YouTube is slowly killing the music industry, one tiny cut at a time. It is anti-artist and anti-copyright, they claim. Meanwhile, every major artist has a channel on YouTube and wouldn’t dream of releasing a new record without YouTube involved in its launch.

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