Trading standards to investigate ‘fake’ British farm brands

NFU challenges supermarkets that ‘mislead’ consumers over the origin of imported products

Some of Britain’s largest supermarket chains have been referred to trading standards for using “fake” farm branding to pass off produce as British when it may actually have come from abroad.

The National Farmers Union has formally complained to National Trading Standards over the use of fictitious brands that it claims could mislead consumers.

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